61 Prado, the prestigious boutique hotel located in the old town of Medellín, faced the challenge of modernizing its brand image without losing the essence that characterizes it. Seeking to revitalize its digital presence and improve the online user experience, 61 Prado collaborated with an expert team in branding and web development to transform its website into a faithful representation of the quality and warmth that the hotel offers.
The project focused on three main axes: redefining the hotel's visual identity to make it more attractive and current, optimizing the website to improve navigability and the booking experience, and integrating functionalities that would highlight the strengths of 61 Prado, such as its family atmosphere, privileged location and exceptional services.
Analysis and Planning: A detailed study of the hotel's existing branding and online presence was conducted to identify areas for improvement and opportunities for innovation.
Web Design and Development: With the redesign, we sought to capture the unique atmosphere of 61 Prado, using a warm color palette and visual elements that reflected its architecture and environment.
Technology Integration: Solutions such as online reservations through CloudBeds and direct communication via WhatsApp were implemented, facilitating interaction with guests.
Content and Social Media Strategy: A content strategy was developed that included the creation of visual assets and promotional copy for social networks, seeking to attract a broader audience and generate engagement.
Improvements in User Experience: The navigability of the site was improved, the loading speed was improved, and informative sections on services, rooms, and the hotel restaurant were added, significantly improving the online user experience.
The project focused on three main axes: redefining the hotel's visual identity to make it more attractive and current, optimizing the website to improve navigability and the booking experience, and integrating functionalities that would highlight the strengths of 61 Prado, such as its family atmosphere, privileged location and exceptional services.
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The level of detail and care put into our UI/UX design was outstanding. No Code Bandits truly understand the art of creating intuitive and user-friendly websites.
Their UX research was comprehensive and insightful, leading to a website that perfectly aligns with our users' needs. We've seen user engagement soar!
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